NIKE, Inc. · NYSE (us_market)
Consumer Cyclical · Footwear & Accessories · United States
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
| Event Period | Drawdown | Buy Point (Bottom) | Sell Point (Peak) | ticker.setupCols.buyScore | ticker.setupCols.sellScore | Max Return | Algo Return |
|---|---|---|---|---|---|---|---|
DROP2025-08-25$79.17 RISE2025-12-22$57.22 PEAK2026-01-13$66.30 141d | -27.7% 119d | Missed | Missed | — | — | +15.9% 22d | Missed |
DROP2025-02-25$81.72 RISE2025-06-18$59.51 PEAK2025-07-28$79.24 153d | -27.2% 113d | Missed | Missed | — | — | +33.2% 40d | Missed |
DROP2025-02-25$81.72 RISE2025-04-08$53.27 PEAK2025-07-07$76.53 132d | -34.8% 42d | Missed | Missed | — | — | +43.7% 90d | Missed |
DROP2024-09-27$89.44 RISE2025-02-07$68.68 PEAK2025-02-25$81.72 151d | -23.2% 133d | Missed | Missed | — | — | +19.0% 18d | Missed |
DROP2024-03-21$100.82 RISE2024-07-24$71.09 PEAK2024-09-27$89.44 190d | -29.5% 125d | 2024-07-02 $76.04 | 2024-09-27 $89.44 | 60Quality on Sale | 55Watch | +25.8% 65d | +17.6% Held 87d |
DROP2023-05-18$118.87 RISE2023-09-27$89.42 PEAK2023-12-19$122.64 215d | -24.8% 132d | Missed | Missed | — | — | +37.2% 83d | Missed |
DROP2022-06-02$123.41 RISE2022-09-30$83.12 PEAK2022-12-27$117.56 208d | -32.6% 120d | 2022-06-23 $108.00 | 2022-12-27 $117.56 | 59Quality on Sale | 54Watch | +41.4% 88d | +8.9% Held 187d |
DROP2022-03-29$139.14 RISE2022-07-01$101.18 PEAK2022-08-16$118.06 140d | -27.3% 94d | 2022-05-10 $109.49 | 2022-08-16 $118.06 | 57Quality on Sale | 53Quality on Sale | +16.7% 46d | +7.8% Held 98d |
DROP2022-01-12$152.21 RISE2022-05-19$106.44 PEAK2022-06-02$123.41 141d | -30.1% 127d | 2022-05-10 $109.49 | 2022-06-02 $123.41 | 57Quality on Sale | 53Watch | +15.9% 14d | +12.7% Held 23d |
DROP2021-11-05$177.51 RISE2022-03-14$117.57 PEAK2022-03-29$139.14 144d | -33.8% 129d | Missed | Missed | — | — | +18.3% 15d | Missed |
DROP2021-08-05$173.85 RISE2021-09-30$145.23 PEAK2021-11-05$177.51 92d | -16.5% 56d | Missed | Missed | — | — | +22.2% 36d | Missed |
DROP2020-01-21$104.58 RISE2020-03-23$62.80 PEAK2020-06-08$104.29 139d | -40.0% 62d | 2020-03-18 $68.04 | 2020-05-20 $92.95 | 66Quality on Sale | 45Watch | +66.1% 77d | +36.6% Held 63d |
Investing.com -- The U.S. has launched a new trade investigation into Vietnam’s handling of intellectual property rights, potentially paving the way for additional tariffs on Vietnamese imports, Bloomberg reported on Friday.
Nike's success has made it vulnerable to smaller players peeling off niche segments of the sneaker business. Essentially, when you're trying to reach everyone, you miss certain pieces of the market. That's why I, as a 52-year-old man with wide feet and weak ankles, wear New Balance and Skechers. ...
Hilma, a women-focused sneaker startup, has closed after running into inventory problems and a difficult funding backdrop. The exit removes a niche competitor that had targeted female runners with gender-specific shoe designs. This comes as NIKE (NYSE:NKE) faces weaker sales and pressure from smaller, specialized footwear brands. NIKE (NYSE:NKE) comes into this development with its stock under clear pressure, with shares at $45.98 and the price down 27.3% year to date and down 23.7% over...
The stock’s bulls say margins will revert to normal once the sneaker maker regains its footing. But what if its superpower is gone for good?
In the closing of the recent trading day, Nike (NKE) stood at $45.98, denoting a +2.31% move from the preceding trading day.
Lululemon stock rose as the company announced proxy agreement with founder Chip Wilson.
Two of Wilson’s board nominees will join after all, and he has agreed to hold off on further agitation for the next 18 months or so.
Investors piled further into the artificial intelligence trade and global equity benchmarks hit fresh record highs
A number of stocks jumped in the afternoon session after Iran-US peace progress and the broader market hitting all-time highs lifted the discretionary consumer trade.
Nike's success has made it vulnerable to smaller players peeling off niche segments of the sneaker business. Essentially, when you're trying to reach everyone, you miss certain pieces of the market. That's why I, as a 52-year-old man with wide feet and weak ankles, wear New Balance and Skechers. ...
Nike (NKE) is back in focus after quarterly results came in ahead of expectations and management outlined plans to shift manufacturing away from China to blunt possible tariff costs, against a backdrop of improving consumer stock sentiment. See our latest analysis for NIKE. At a share price of $44.67, Nike’s 7 day share price return of 5.30% contrasts with a 90 day share price decline of 29.54% and a 1 year total shareholder return decline of 27.12%, indicating that recent momentum follows a...
Nike (NKE) is back in focus after quarterly results came in ahead of expectations and management outlined plans to shift manufacturing away from China to blunt possible tariff costs, against a backdrop of improving consumer stock sentiment. See our latest analysis for NIKE. At a share price of $44.67, Nike’s 7 day share price return of 5.30% contrasts with a 90 day share price decline of 29.54% and a 1 year total shareholder return decline of 27.12%, indicating that recent momentum follows a...
Nike stock is flashing a historically bearish signal in its options pits
Nike stock is flashing a historically bearish signal in its options pits
Nike (NKE) rated Sell: weakening brand power, rising competition, margin headwinds, and rich valuation. Read the full analysis here.
IMAX CEO Richard Gelfond joins CNBC’s ‘Squawk on the Street’ to discuss reports that the company is exploring a sale, the box office outlook, and more.
NIKE, Inc. remains challenged by declining margins, high payout ratios, and premium valuation despite prolonged stock underperformance. Learn more about NKE stock here.
Nike's margin recovery and turnaround look priced in as NIKE Direct traffic drops and rivals gain. Read why I rate NKE stock a Sell right now.
We recently published Jim Cramer Discussed These 10 Stocks Including A Hidden Gem & An AI Short. NIKE, Inc. (NYSE:NKE) is one of the stocks discussed by Jim Cramer. NIKE, Inc. (NYSE:NKE) is a stock that Jim Cramer has changed his mind about over the past couple of months. Throughout 2025, the CNBC TV host […]
We recently published Jim Cramer Discussed These 10 Stocks Including A Hidden Gem & An AI Short. NIKE, Inc. (NYSE:NKE) is one of the stocks discussed by Jim Cramer. NIKE, Inc. (NYSE:NKE) is a stock that Jim Cramer has changed his mind about over the past couple of months. Throughout 2025, the CNBC TV host […]
| 30d | 90d | YTD | 1y | |
|---|---|---|---|---|
| NKE | +4.12% | -24.23% | -27.44% | -23.70% |
| XLY | +1.89% | +4.72% | +1.22% | +13.07% |
| Alpha (stock − sector) | +2.23% | -28.95% | -28.66% | -36.77% |
| Fund | Style | Shares | Value | % of Port | Change vs. last quarter | Period |
|---|---|---|---|---|---|---|
| StateStreet | passive | 59.55M | $3.17B | 0.11% | Unchanged | 2026-03-31 |
| Wellington | fundamental | 38.35M | $2.03B | 0.38% | Added+20.7% | 2026-03-31 |
| FidelityFMR | fundamental | 21.00M | $1.11B | 0.06% | Trimmed-2.8% | 2026-03-31 |
| CapResearch | fundamental | 7.08M | $373.88M | 0.06% | Added+172.0% | 2026-03-31 |
| RenTech | quant | 315.1K | $16.64M | 0.03% | New | 2026-03-31 |
| TwoSigma | quant | 120.9K | $6.38M | 0.01% | Added+24.5% | 2026-03-31 |
| DEShaw | quant | 111.3K | $5.88M | 0.00% | Trimmed-81.9% | 2026-03-31 |
| Bridgewater | macro | 6.7K | $356.11K | 0.00% | Trimmed-87.9% | 2026-03-31 |
| TRowePrice | fundamental | 3.50M | $184.83K | 0.02% | Trimmed-17.1% | 2026-03-31 |
| Filed | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-15 | PARKER MARK G | EXECUTIVE CHAIRMAN | G Gift | 22,230 | — | +$0 |
| 2026-04-14 | COOK TIMOTHY D | Director | P Open-market purchase | 25,000 | $42.43 | +$1.06M |
| 2026-04-14 | Hill Elliott | PRESIDENT & CEO | P Open-market purchase | 23,660 | $42.27 | +$1000.0K |
| 2026-04-10 | ROGERS JOHN W JR | Director | P Open-market purchase | 4,000 | $43.34 | +$173.4K |
| 2026-04-08 | SWAN ROBERT HOLMES | Director | P Open-market purchase | 11,781 | $42.44 | +$500.0K |
| 2026-02-13 | Leinwand Robert | EVP: Chief Legal Officer | S Open-market sale | 9,065 | $62.33 | −$565.0K |
| 2026-02-12 | Heinle Treasure | EVP: CHIEF PEOPLE OFFICER | F Tax withholding | 853 | $62.41 | −$53.2K |
| 2026-02-12 | Leinwand Robert | EVP: Chief Legal Officer | F Tax withholding | 4,647 | $62.41 | −$290.0K |
| 2026-02-04 | KNIGHT PHILIP H | Chairman Emeritus | C Conversion(deriv) | 4,500,000 | — | +$0 |
| 2026-02-04 | KNIGHT PHILIP H | Chairman Emeritus | C Conversion | 4,500,000 | — | +$0 |
| 2025-12-30 | Hill Elliott | PRESIDENT & CEO | P Open-market purchase | 16,388 | $61.10 | +$1.00M |
| 2025-12-30 | Swoosh, LLC | 10% Owner | J Other acquisition(deriv) | 5,000,000 | — | +$0 |
| 2025-12-30 | KNIGHT PHILIP H | Chairman Emeritus | J Other acquisition(deriv) | 4,500,000 | — | +$0 |
| 2025-12-23 | SWAN ROBERT HOLMES | Director | P Open-market purchase | 8,691 | $57.54 | +$500.1K |
| 2025-12-23 | COOK TIMOTHY D | Director | P Open-market purchase | 50,000 | $58.97 | +$2.95M |
| 2025-12-16 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | A Grant / award(deriv) | 17,615 | $65.79 | +$1.16M |
| 2025-12-16 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | A Grant / award | 31,216 | — | +$0 |
| 2025-12-16 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | A Grant / award | 5,429 | — | +$0 |
| 2025-12-12 | McCartney Philip | EVP: CHIEF INN,PROD&DSG OFCR | A Grant / award | 31,216 | — | +$0 |
| 2025-12-12 | Heinle Treasure | EVP: CHIEF PEOPLE OFFICER | A Grant / award | 31,216 | — | +$0 |
| 2025-12-12 | Leinwand Robert | EVP: Chief Legal Officer | A Grant / award | 31,216 | — | +$0 |
| 2025-12-12 | Friend Matthew | EVP: CFO | A Grant / award | 31,216 | — | +$0 |
| 2025-12-12 | Hill Elliott | PRESIDENT & CEO | A Grant / award | 117,060 | — | +$0 |
| 2025-12-12 | Montagne Amy | PRESIDENT, NIKE | A Grant / award | 31,216 | — | +$0 |
| 2025-11-17 | PARKER MARK G | EXECUTIVE CHAIRMAN | S Open-market sale | 86,078 | $64.80 | −$5.58M |
| Report Date | EPS Estimate | EPS Actual | Surprise |
|---|---|---|---|
| 2026-06-30upcoming | 0.11 | — | — |
| 2026-06-25upcoming | 0.12 | — | — |
| 2026-03-31 | 0.28 | 0.35 | +24.27% |
| 2025-12-18 | 0.37 | 0.53 | +41.90% |
| 2025-09-30 | 0.27 | 0.49 | +84.49% |
| 2025-06-26 | 0.12 | 0.14 | +13.48% |
| 2025-03-20 | 0.28 | 0.54 | +94.87% |
| 2024-12-19 | 0.63 | 0.78 | +23.30% |
| 2024-10-01 | 0.52 | 0.70 | +34.90% |
| 2024-06-27 | 0.83 | 0.99 | +19.30% |
| 2024-03-21 | 0.76 | 0.98 | +29.73% |
| 2023-12-21 | 0.85 | 1.03 | +21.80% |
| 2023-09-28 | 0.76 | 0.94 | +24.44% |
| 2023-06-29 | 0.68 | 0.66 | -2.29% |
| 2023-03-21 | 0.55 | 0.79 | +44.76% |
| 2022-12-20 | 0.64 | 0.85 | +33.05% |